There Are Various Types Of CPA Offers



CPA offers are generally grouped according to the action the prospect is asked to perform. Some actions can be more difficult and require more effort on the part of the lead, which significantly lowers the chances of getting a conversion, whereas other offers need minimal action with a higher conversion rate. Obviously, the more difficult the action is the higher the commission payment will be. Some details about the most common CPA offers are as follows

E-mail submits: These are the simplest kinds of CPA advertising offers that pay a commission for each valid email address that is gathered from an ad published on your web page. E-mail submits have a very low payout per lead, but because very little is required of the visitor, the conversion rates tend to be very high. Thus, you will make up in quantity what you lose in commission level.

Zip submits: These are virtually identical to e-mail submits, except for the fact that the visitor is required to enter a valid zip code. The commissions are fairly low, but since little is required of the site visitor, the number of conversions can easily make up for the lower commissions.

Short form offers: This kind of offer calls for a little more information from prospects than e-mail submits, including name, address, date of birth and gender. These offers normally do not require credit card details and the payment level is generally in the medium range.

Long form CPA offers: These offers call for much more information from the lead and usually means much lower conversion rates than basic email submits. However, the payout is also quite considerable, because people that do convert will become regular customers.

Free downloads: These are CPA offers which require the prospect to download a free software application. The software usually contains some kind of advertising, which can be taken off for a fee. The publisher gets paid for each download of the application. This really is a very lucrative prospect for the publisher, particularly if the right audience is being targeted, because the prospect is not forced to submit any private particulars.

PIN submits: These are CPA advertising offers that are used when targeting mobile phone owners. For instance the prospects register with their mobile number and a PIN is sent to that number, the PIN then must be entered so that they can download a ring tone.

Free Trials can also be used to allow potential customers to test a product or service for a limited time, after which the product or service will stop working unless it is purchased. Bonuses can also be offered to site visitors in order to get them to complete a transaction after getting a free trial.

CPA Advertising And The Way It Operates
CPA advertising, or cost per action, is not to be confused with PPC, or pay per click advertising, as they are totally different in their structure and operate in entirely different ways.

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Lots Of Research Must Be Done To Locate A Profitable Niche
Once you have been accepted by the CPA network you need to browse the offers and decide which one you want to promote.

A Desirable Offer Can Be Determined By Testing Conversion Rates
The first thing to do after you have settled on an offer, is to start testing conversion rates, so that you can ascertain the viability of the niche. Actually, you could ask your affiliate manager about this.